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84% of surveyed U.S. executives agree that AI streamlines processes, freeing knowledge workers for more creative, intuitive, and laterally thinking activities. For knowledge workers, AI can be a powerful tool to take on the burden of administrative tasks such as data collection and processing. This means these employees are able to spend more time putting their areas of expertise to work. At Katpro Technologies Inc, we...

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The world we live in is extremely complex. With so many moving parts, it can be difficult to know what steps to take to protect the environment, even for businesses with the best intentions. Luckily, AI is giving us a way to understand our environmental impact holistically and in real time. At Katpro Technologies Inc, we believe that AI can have a positive impact...

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What does effective engagement look like? Contrary to what many sellers assume, it's not about increasing the number of interactions or even introducing buyers to the most relevant products. Today's buying process is a combination of self-research by the customer and key interactions with sales reps to answer questions along the way. When is the right moment to interact? Dynamics 365 for Sales can provide insights...

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The buyer's journey is changing, blurring the lines between the once separate marketing and selling functions. Companies that are embracing this change are already seeing positive results, with tightly aligned sales and marketing functions experiencing 38% higher sales. What does this mean for your business? It starts with a base of shared data. By using integrated tools like Dynamics 365, these two functions can combine customer data from multiple...

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Analyzing data has given us a better understanding of everything from consumer behavior to production efficiencies. In short, data helps us manage and direct our resources in the most efficient and effective ways possible. What if we applied this same strategy to our forests? While they may not be made up of code, AI technology is allowing us to track and understand our forests and other...

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Oftentimes, a prospect has never heard of a company when a sales rep first makes contact. This cold-calling strategy can be frustrating and ineffective, but content marketing offers an alternative. Connected sales and marketing offer a huge opportunity for more effective lead generation and follow-up. By putting out educational content, you can build trust and add value with leads before your sellers initiate contact. At Katpro...

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AI has the power to amplify human ingenuity when properly applied. But the roadmap for proper application is still being written. Over 90% of surveyed executives recognize the importance of AI, but only 22% of companies have successfully become leaders in AI implementation. This article explores what sets these leaders apart and how other organizations can learn from their triumphs. You're not on this road alone! At...

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Park Place Technologies is growing fast. They're using Dynamics 365 to build relationships and maintain a 97% satisfaction rate with more than 13,000 customers. With Dynamics 365, their sellers focus on the right opportunities and pivot when needed. They collect and analyze data to improve productivity and close more deals today, while leveraging actionable insights and predictive analytics that inform where to go in the future. At...

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