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Do your marketing and sales departments share the same definition of a quality lead? If not, you're not alone. This disconnect is more common than you'd think and can lead to inefficiencies and tension between departments. To be effective, marketing and sales need to have a mutual understanding of overall processes and goals. This starts by sharing customer data on a single platform. Connected systems like...

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55% of sales reps think their company's sales tools are an obstacle instead of a facilitator. That's because companies often have multiple tools to take a single customer through the sales process. This results in sales reps who are spending more time dealing with sales tools than actually interacting with customers. At Katpro Technologies Inc, we believe your sales tools should enhance the sales process, not...

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When Microsoft Chief Data Analytics Officer John Kahan lost his baby to SIDS, he went on a quest to prevent this tragedy from becoming another parent's story. He partnered with the Microsoft Genomics team to analyze over 26 million records with AI to find the cause of SIDS. His findings are helping researchers unlock new insights into potential causes and cures for SIDS. At Katpro Technologies...

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Traditional marketing techniques focus on specific avenues of communication with customers. Customer relationship management (CRM) systems, on the other hand, focus on each individual customer. Today, as more and more customers base their purchasing decisions on their relationship with sellers rather than the products sold, the CRM approach to marketing is proving uniquely effective. Thinking about integrating your sales and marketing efforts into a single CRM system?...

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According to Juergen Maier, CEO of Siemens UK, "AI and machine learning are important aspects of a wider trend of digitalization that promises nothing less than a fourth industrial revolution." Mr. Maier is not the only one predicting significant change. Many companies have already put plans in motion to implement AI in their own businesses. This survey compiles responses from over 400 executives across multiple countries and...

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Mashreq Bank is helping their sales reps all across the world realize their full potential. Mashreq Bank's sales teams improved efficiency by 60% after connecting their teams and processes across a single platform--Dynamics 365. These increased efficiencies translate into more positive customer experiences and more fulfilling customer-facing work for their sales reps. What efficiencies can an integrated platform like Dynamics 365 bring to your business? At...

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Mashreq Bank is helping their sales reps all across the world realize their full potential. Mashreq Bank's sales teams improved efficiency by 60% after connecting their teams and processes across a single platform--Dynamics 365. These increased efficiencies translate into more positive customer experiences and more fulfilling customer-facing work for their sales reps. What efficiencies can an integrated platform like Dynamics 365 bring to your business? At...

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